Dr. Matt Brown
Professor of Business Data Analytics
BIOGRAPHY
EDUCATION HISTORY
- BA-University of Arkansas
- MS-University of Arkansas
- PHD-Nova Southeastern University
RECENT WORKS
Mason, A., Brown, M. & Mason, K. (2026) Telemedicine Patient Satisfaction Comparisons
Across Nine Countries. Under review
Brown, M. (2025). From performance standards to evidence-based decisions: applying
self-starting control charts in higher education program assessment. Cogent Education,
12(1).
Mason, A., Brown, M. & Mason, K. (2024). Patient Brand Equity Perceptions that Predict
Brand Choice Preference for Over-the-Counter Pain Relief Medications, International
Journal of Healthcare Management, print copy forthcoming 17(3), pp. 562-570. doi:
10.1080/20479700.2023.2212990. Originally published online ahead of print on May 15,
2023.
Brown, M. (2024). “Introduction to Programming and Applied Analytics Using Python.”
ATU Faculty Open Educational Resources. https://orc.library.atu.edu/atu_oer/10/
Brown, M. (2023). “Applied Predictive Analytics.” ATU Faculty Open Educational Resources.
https://orc.library.atu.edu/atu_oer/3
Mason, A., H.M. Brown and K. Mason. (2022). Telemedicine patient satisfaction dimensions
moderated by patient demographics, Healthcare 10(6), 1029. doi: https://doi.org/10.3390/healthcare10061029
Mason, A., Brown, M. Mason, K., & Narcum, J. (2021). Pandemic effects on social media
marketing behaviors in India. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1943243.
Myers, J.L., Brown, M., and Spittler-Brown, K. (2020) Ideas in Practice: A Modified
Focus Model. Journal of Developmental Education, 43(3).
Brown, M. (2020) Exploration of Factors Contributing to Academic Success in a Data
Analytics Program. Journal of Computing Sciences in Colleges, 35(9)
Patil, R., Brown, M., Ibrahim, M., Brown, K., Myers, J., Callaway, R. & Hamidi, R.
(2019) Digital Distraction Outside the Classroom: An Empirical Study. Journal of Computing
Sciences in Colleges, 34(7)
HONORS & AWARDS
- 2024 Teaching Award for LeMoyne Smith School of Business
- 2021 Service Award for College of Business and Economic Development
- Faculty advisor for 12 recent undergraduate research projects
Recently Taught Courses
- BDA 3003 - DATA ANALYTICS APPS DEVELOP
- BDA 3053 - BUSINESS DATA ANALYSIS
- BDA 4033 - BDA INTERNSHIP
- BDA 6203 - BUSINESS INFORMATION ANALYSIS
- BDA 6343 - ADVANCED ANALYTICS
- FIN 4053 - INTERNSHIP IN FINANCE
- MGMT 4013 - MANAGEMENT INFO SYSTEMS
- MGMT 6093 - ST:INTERCULTURAL UNDERSTANDING

