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Dr. Matt Brown

Professor of Business Data Analytics

BIOGRAPHY

Dr. Matt Brown has taught approximately 40 different courses in the data analytics/data science field at Arkansas Tech, including classes in predictive modeling, database, data mining, artificial intelligence, statistics, Information Systems, using technologies such as SAS, R, Python, Excel, and SQL. Prior to Arkansas Tech, Dr. Brown has nine years’ experience working in industry in the field of data analytics for the Wal-Mart Home Office and Tyson Foods World Headquarters. Dr. Brown's research interests include applied analytics techniques, such as anomaly detection and classification, and education in statistics, analytics, and computing.

EDUCATION HISTORY

  • BA-University of Arkansas 
  • MS-University of Arkansas
  • PHD-Nova Southeastern University

RECENT WORKS

Mason, A., Brown, M. & Mason, K. (2026) Telemedicine Patient Satisfaction Comparisons Across Nine Countries. Under review

Brown, M. (2025). From performance standards to evidence-based decisions: applying self-starting control charts in higher education program assessment. Cogent Education, 12(1).

Mason, A., Brown, M. & Mason, K. (2024). Patient Brand Equity Perceptions that Predict Brand Choice Preference for Over-the-Counter Pain Relief Medications, International Journal of Healthcare Management, print copy forthcoming 17(3), pp. 562-570. doi: 10.1080/20479700.2023.2212990. Originally published online ahead of print on May 15, 2023.

Brown, M. (2024). “Introduction to Programming and Applied Analytics Using Python.” ATU Faculty Open Educational Resources. https://orc.library.atu.edu/atu_oer/10/ 

Brown, M. (2023). “Applied Predictive Analytics.” ATU Faculty Open Educational Resources. https://orc.library.atu.edu/atu_oer/3 

Mason, A., H.M. Brown and K. Mason. (2022). Telemedicine patient satisfaction dimensions moderated by patient demographics, Healthcare 10(6), 1029. doi: https://doi.org/10.3390/healthcare10061029

Mason, A., Brown, M. Mason, K., & Narcum, J. (2021). Pandemic effects on social media marketing behaviors in India. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1943243. 

Myers, J.L., Brown, M., and Spittler-Brown, K. (2020) Ideas in Practice: A Modified Focus Model. Journal of Developmental Education, 43(3). 

Brown, M. (2020) Exploration of Factors Contributing to Academic Success in a Data Analytics Program. Journal of Computing Sciences in Colleges, 35(9)

Patil, R., Brown, M., Ibrahim, M., Brown, K., Myers, J., Callaway, R. & Hamidi, R. (2019) Digital Distraction Outside the Classroom: An Empirical Study. Journal of Computing Sciences in Colleges, 34(7) 

HONORS & AWARDS

  • 2024 Teaching Award for LeMoyne Smith School of Business
  • 2021 Service Award for College of Business and Economic Development
  • Faculty advisor for 12 recent undergraduate research projects

Recently Taught Courses

  • BDA 3003 - DATA ANALYTICS APPS DEVELOP
  • BDA 3053 - BUSINESS DATA ANALYSIS
  • BDA 4033 - BDA INTERNSHIP
  • BDA 6203 - BUSINESS INFORMATION ANALYSIS
  • BDA 6343 - ADVANCED ANALYTICS
  • FIN 4053 - INTERNSHIP IN FINANCE
  • MGMT 4013 - MANAGEMENT INFO SYSTEMS
  • MGMT 6093 - ST:INTERCULTURAL UNDERSTANDING

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