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Tourism

Adventure Meets Industry

Tourism is an engine for global connection, community development, and personal growth. At Ƶ, our Tourism bachelor’s degree program is as flexible as it is forward-thinking. Whether you want to lead in hospitality, plan unforgettable events, manage recreational parks, or protect natural spaces as a park ranger, this program gives you the freedom to tailor your journey with specialized courses, stackable certificates, and experiential learning. In-person or online, you’ll graduate prepared to thrive in one of the world’s most exciting and dynamic industries.

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5 Reasons You'll Love Russellville

Ƶ’s hometown of Russellville offers the perfect backdrop for launching a career in tourism. From its vibrant downtown to scenic outdoor attractions like Lake Dardanelle and Mount Nebo, Russellville blends small-town charm with big tourism opportunities. If you're interested in event planning, parks and recreation, or hospitality, this community is your real-world classroom. 

Academic Information

Degree Map

The Bachelor of Science in Tourism at Ƶ offers a flexible four-year plan that blends hospitality, recreation, and business courses to match your career goals. Whether you're managing events, promoting eco-tourism, working in parks and recreation, or enhancing guest services in hotels or on college campuses, this degree map outlines a clear path to graduation and success in the dynamic experience industry.

View the Full Degree Map
Academic Catalog

The ATU Academic Catalog outlines every course and requirement in the Tourism program. Find details on elective pathways, internships, and how to stack your major with minors and certificates in Hospitality Administration, Recreation and Park Administration, or Casino and Gaming Industry Management. Use the catalog to turn your academic goals into reality.

Statistically Speaking

1

in 10 jobs globally is supported by the tourism industry (World Travel & Tourism Council)

100%

of students experience experiential education through an industry partner, internship, or the university

1st

bachelor of science in tourism program of its kind in Arkansas

 

Good as Gold Ambassador

Wondering what it’s like to be a tourism major at Arkansas Tech? Talk to someone living it now!

Meet Sadie, a junior in the Tourism program. Whether you're curious about classes, campus life, or where this degree can take you, she’s here to share her experience. Thinking about joining the program? Click her photo to connect on Instagram and get real insights and gold-standard guidance on life as a tourism student at Ƶ.

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Stay For A While

"Everyone tells you to think about the future, but we know there's growth in the journey. At Ƶ we value this moment because here, nature becomes your classroom. So breathe it in. You've got this."

52 Reasons To Choose ATU

Did you know that alumni of our tourism program work at all 52 state parks in The Natural State? Visit the Park Finder to find an Arkansas State Park near you!

  • Hospitality & Lodging  
  • Wildlife & Nature Tourism
  • Cultural Tourism 
  • Travel & Transportation
  • Eco Tourism 
  • Events & Entertainment
  • Outdoor Adventure
  • Economic Development
  • Outdoor Recreation

Alumni of our program are working as:

  • Director of Events & Community Engagement at Russellville Chamber of Commerce
  • Director of Programs at Palm Springs, California Chamber of Commerce 
  • Director of Sales at Doubletree Hilton 
  • Aramark General Manager at the University of the Ozarks
  • Sales Consultant at Glaziers Wine & Spirits
  • Interpreter at Pinnacle Mountain State Park
  • Park Ranger at Petit Jean State Park
  • Assistant Stadium Manager at War Memorial Stadium
  • Business Owner of Big Pine Customs

The expands on the Certificate of Proficiency and is designed for business/non-major students interested in casino careers, gaming professional development opportunities, hospitality and tourism professionals, and educators seeking to re-skill and expand their knowledge in casino management.  

The is designed for business/non-major students interested in casino careers, gaming professional development opportunities, hospitality and tourism professionals, and educators seeking to re-skill and expand their knowledge in casino management.

In addition to our tourism core offerings, we provide a Minor in Hospitality Administration tailored for non-majors interested in exploring or enhancing their understanding of the tourism industry. This minor includes foundational courses such as Intro to Hospitality, Guest Relations, and Intro to Travel and Tourism. Students also complete 9 hours of upper-division tourism courses, focusing on advanced topics in hospitality and tourism management.

The minor in Recreation and Park Administration is designed for those students majoring in other disciplines who wish to develop specialized knowledge in the area of Recreation and Park Administration. This minor may be of particular interest to those students who wish to work for a recreation and park oriented agency after graduation. This minor may be well-suited for Emergency Management, Fisheries and Wildlife Science, and Hospitality Administration majors. Flexibility in the minor allows students to choose courses to match their particular needs and interests.

  • We strive to provide rigorous classroom and high impact teaching practices to prepare students for a future career in agriculture and tourism.
  • We value continued and robust student-faculty interaction through rigorous classroom experiences and high impact practices.
  • We value engagement of students in curricular and co-curricular activities.
  • We value ethical decision making and critical thinking.
  • We value and foster a culture of belonging and inclusion.
  • We value a commitment to civic engagement and social responsibility to the institution, region, state, and beyond.
  • We value the use of decisions that are data driven and values people.
  • We value the efficient and effective use of resources.

Experience The Best Faculty

Susan
West
Associate Professor of Tourism View Profile >
Jay
Post
Assistant Professor of Tourism View Profile >
Seung
Lee
Professor of Tourism View Profile >
Dong-Soo
Lee
Associate Professor of Tourism View Profile >