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Elizabeth
Underwood
Director of Marketing and Communications
- Develop, oversee, and protect the university brand.
- Develop and maintain cross-functional relationships with internal university stakeholders.
- Direct the strategy for media buys and maintain vendor contracts.
- Coordinate with procurement, and other offices, for oversight of contracts and preparation
of scope of criteria for bid solicitations.
- Oversee print and mailing purchasing and maintain vendor contracts.
- Coordinate the management of content on external website; editing website pages as
needed.
- Provide management support for website strategy development and implementation.
- Provide management support for content marketing and social media strategy implementation
on all top-level university social media accounts.
- Provide management support for print publication development, printing, and distribution.
EDUCATION HISTORY
- BA - Graphic Design, Ƶ
- MA - Graphic Design, Northwestern State University of Louisiana
Professional History
- Director of Marketing & Communications, Ƶ, September 2023 to
Present
- Interim Director of Marketing & Communications, Ƶ, August 2022
to September 2023
- Director of Publications & Creative Services, Ƶ, May 2022 to
September 2023
- Senior Graphic Designer Winthrop Rockefeller Institute June 2019 - May 2022
- Creative Services Manager Ƶ January 2014 - May 2019
About Elizabeth
- She has been a member of the University & Colleges Designers Association (UCDA) since
2018 and served as the President of the Board of Directors for a one-year term in
2021. She is now a proud Emeritus Member.
- She has been a member of the Arkansas Council for Women in Higher Education since
2024.
- She was awarded the Employee of the Month by the Division of Student Affairs in October
2023.
The views and opinions expressed on this profile page are those of the individual
faculty/staff member and do not necessarily reflect the official policies, positions,
or views of Ƶ. The University neither endorses nor assumes
responsibility for the content provided here.